Remember John Sculley? You know, ex Pepsi man who helps run the Apple and Steve Jobs finally forced by the company. Yes, that Guy.
Duo Leander Kahney, the Cult of Mac editor and former news editor, wired.com is extremely interview with Sculley that offers intriguing explanation of the design methods for the establishment of many products.
Some of the main strategies projects include a beautiful design, minimalism, look at the product from the perspective of the customer as opposed to relying on focus groups, hiring only the best and reject bad work, Kahney Sculley said.
Steve said: "How can any one please what computer based on the graphic should be when they have no idea what is based on the graphic computer is?No one has Ever seen one before, "" Sculley said, when a refusal to use projects explains the focus groups. "He believes that someone is showing the calculator could provide indications of where the computer, because it is simply too large. "
Sculley provides a rare insight into extremely secretive CEO of Apple, which only speaks to a handful of mainstream journalists sometimes. the rest of the interview catches Mac cult.
Carmen Diaz Samson Darryl JeterSee also:
Photo of the cruise boat: Sculley Edyson/flickr.com
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